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LEVEL 03
BRANDING

We understand that in today's competitive job market, having a strong personal brand is essential for career growth and success. Our personal branding services are designed to help diverse professionals develop an authentic brand that aligns with their values and career goals. We work with our clients to craft compelling brand stories, enhance their professional presence, and stand out in a crowded job market.

As an inclusive leadership and brand development consultancy, we understand that diverse professionals often face unique challenges in building a strong professional presence. That's why our services are tailored to each individual's needs and goals. We work closely with our clients to help them develop a personal brand that aligns with their values and aspirations and sets them apart in a competitive industry.

Through our personal branding services, we help clients cultivate a professional image that is authentic, distinctive, and memorable. We assist with crafting personal narratives, developing personal style, and honing communication skills to effectively convey their message. Our services also include strategies for managing online presence and social media, which can be crucial for networking and building a professional reputation.

Group Seflie
Companies with diverse employees who have strong personal brands see a 60% increase in overall team productivity and a 50% decrease in employee turnover.  (LinkedIn)

Research shows that personal branding is increasingly important for diverse talent in today's job market. According to a survey by LinkedIn, 70% of professionals believe that personal branding is a key to professional success. For diverse professionals, developing a strong personal brand can be especially important in overcoming bias and creating visibility in the workplace. A strong personal brand can help diverse talent communicate their value and unique perspectives, which can be beneficial for both individual career growth and organizational success.

 

According to a recent study by LinkedIn, companies with diverse employees who have strong personal brands see a 60% increase in overall team productivity and a 50% decrease in employee turnover. Investing in personal branding for diverse talent not only benefits the individual but also provides a competitive advantage for the company.

At our consultancy, we believe that investing in personal branding for diverse employees is not only beneficial for the individual, but also for the organization. A diverse workforce with strong personal brands can bring new ideas, fresh perspectives, and diverse skill sets that can drive innovation and creativity within the company.

Choose personal branding to develop and promote your diverse talent.

Personal branding involves multiple aspects, including assertive communication, effective presentation skills, and a strong online presence. We help our clients develop these skills through coaching and training sessions that are tailored to their specific needs. Assertive communication is an important skill for building confidence and conveying a professional image. We provide clients with strategies for communicating effectively, including tips for effective networking, public speaking, and interpersonal communication.

Effective presentation skills are also key to personal branding. We work with clients to help them craft engaging and memorable presentations, whether it's for pitching an idea to colleagues or giving a keynote speech at a conference. Additionally, we help clients develop a strong online presence through strategies for creating and maintaining a professional website and social media profiles.

The power of employees' personal brands.

  • Employees sharing brand messages on social media gets 561% more reach than when shared by the brand's social media channels. (PostBeyond)
     

  • Brand messages are re-shared 24 times more frequently when posted by an employee than by the brand's social media channels. (MSL Group)
     

  • On average, employees have 10 times more followers than their company's social media accounts. (LinkedIn)
     

  • Content shared by employees receives 8 times more engagement than content shared by brand channels. (MSL Group)
     

The facts show that people trust individuals more than they trust brands and are more likely to engage with people rather than brands. Therefore, involving your employees in your social media strategy is crucial. Companies that do so benefit greatly by reaching a larger audience and increasing engagement. On the other hand, if you fail to involve your employees, you are missing out on these significant advantages.

Employees who have a strong personal brand are 20% more likely to feel satisfied in their current job. (Forbes)

By building a strong personal brand and online presence, diverse professionals can expand their networks and increase their chances of being noticed by industry leaders and potential clients.

But personal branding is about more than just career advancement. It can also lead to increased job satisfaction and better relationships with colleagues and clients. In fact, a study by Forbes found that employees who have a strong personal brand are 20% more likely to feel satisfied in their current job and 15% more likely to believe they have a strong working relationship with their colleagues.

At our inclusive leadership and brand development consultancy, we recognize the importance of personal branding for diverse talent. That's why we offer personalized coaching and support to help professionals develop a personal brand that aligns with their values and goals, and empowers them to take control of their career growth and success.

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