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LEVEL 03
BRANDING

We understand that in today's competitive job market, having a strong personal brand is essential for career growth and success. Our personal branding services are designed to help diverse professionals develop an authentic brand that aligns with their values and career goals. We work with our clients to craft compelling brand stories, enhance their professional presence, and stand out in a crowded job market.

As an inclusive leadership and brand development consultancy, we understand that diverse professionals often face unique challenges in building a strong professional presence. That's why our services are tailored to each individual's needs and goals. We work closely with our clients to help them develop a personal brand that aligns with their values and aspirations and sets them apart in a competitive industry.

Through our personal branding services, we help clients cultivate a professional image that is authentic, distinctive, and memorable. We assist with crafting personal narratives, developing personal style, and honing communication skills to effectively convey their message. Our services also include strategies for managing online presence and social media, which can be crucial for networking and building a professional reputation.

Group Seflie
Companies with diverse employees who have strong personal brands see a 60% increase in overall team productivity and a 50% decrease in employee turnover.  (LinkedIn)

Research shows that personal branding is increasingly important for diverse talent in today's job market. According to a survey by LinkedIn, 70% of professionals believe that personal branding is a key to professional success. For diverse professionals, developing a strong personal brand can be especially important in overcoming bias and creating visibility in the workplace. A strong personal brand can help diverse talent communicate their value and unique perspectives, which can be beneficial for both individual career growth and organizational success.

 

According to a recent study by LinkedIn, companies with diverse employees who have strong personal brands see a 60% increase in overall team productivity and a 50% decrease in employee turnover. Investing in personal branding for diverse talent not only benefits the individual but also provides a competitive advantage for the company.

At our consultancy, we believe that investing in personal branding for diverse employees is not only beneficial for the individual, but also for the organization. A diverse workforce with strong personal brands can bring new ideas, fresh perspectives, and diverse skill sets that can drive innovation and creativity within the company.

Choose personal branding to develop and promote your diverse talent.

Personal branding involves multiple aspects, including assertive communication, effective presentation skills, and a strong online presence. We help our clients develop these skills through coaching and training sessions that are tailored to their specific needs. Assertive communication is an important skill for building confidence and conveying a professional image. We provide clients with strategies for communicating effectively, including tips for effective networking, public speaking, and interpersonal communication.

Effective presentation skills are also key to personal branding. We work with clients to help them craft engaging and memorable presentations, whether it's for pitching an idea to colleagues or giving a keynote speech at a conference. Additionally, we help clients develop a strong online presence through strategies for creating and maintaining a professional website and social media profiles.

  • Presentations
    Our presentations are enriched by the lessons we have learned by coaching diverse organizations and individuals. Your audience will gain practical insight from our lived and work experiences. We will not only teach your leaders how to authentically increase employee engagement and enthusiasm, but we will also show them how to boost team morale and motivation in order to achieve organizational success. Equip your leaders and managers with the necessary tools which inspire organizational greatness and synergy.
  • Panels
    It is important for audiences to feel represented at events, in order to unlock innovation and empower positive change. A diverse panel allows attendees to see themselves on stage, and therefore strive to push the boundaries of their respective industries, and reframe their perspectives. If you value intersectionality as a framework for deeper understanding, your inclusive conference panels conference panel encouraging a diverse array of opinions, experiences, and beliefs is one we’d love to be a part of.
  • Roundtables
    To lead with an inclusion lens, it's important to be willing to adapt your communication, behavior, and thought processes when interacting with people from diverse backgrounds, cultures, and experiences. In today's increasingly multicultural and multifaceted organizations and teams, it's common for people to lack the necessary training to lead and communicate across dimensions of diversity effectively. One way to address this gap is by hosting a round table or forum to discuss inclusive leadership and brand development with your leadership team.
  • Workshops
    If you're looking to involve your leaders in setting the strategic roadmap and vision for your corporation, consider hosting an interactive workshop. This is a more interactive and engaging way to gather input and ideas from your leaders, rather than simply sending them a questionnaire. At the workshop, we can facilitate discussions and activities to help your leaders feel more invested in the process and contribute to the development of a solid brand strategy. If you need help with delivery, let us know! We’re here for it, and here to lead it.
  • Advisory Councils
    Boards of directors typically strive to create well-rounded boards with the necessary skills and capabilities to govern their organizations effectively. However, there may be times when the board lacks expertise in a particular area and could benefit from the guidance of an outside professional. In these cases, it can be helpful to have an advisory council member with specialized knowledge to fill that gap and provide valuable insights. This is just one example of how an advisory council member can support and enhance the work of the board.
  • Facilitation
    In order to create the most effective facilitation activities for your organization, we will first familiarize ourselves with your culture and values by reviewing relevant documents and speaking with key figures as needed. We will also conduct a needs analysis to understand your current challenges and key messages. As experts in inclusive leadership, we will ensure that diversity, equality, and inclusion principles are integrated into the design process of the interactive session for your delegates. Our goal is to create a tailor-made experience that reflects your unique context and needs.

The power of employees' personal brands.

  • Employees sharing brand messages on social media gets 561% more reach than when shared by the brand's social media channels. (PostBeyond)
     

  • Brand messages are re-shared 24 times more frequently when posted by an employee than by the brand's social media channels. (MSL Group)
     

  • On average, employees have 10 times more followers than their company's social media accounts. (LinkedIn)
     

  • Content shared by employees receives 8 times more engagement than content shared by brand channels. (MSL Group)
     

The facts show that people trust individuals more than they trust brands and are more likely to engage with people rather than brands. Therefore, involving your employees in your social media strategy is crucial. Companies that do so benefit greatly by reaching a larger audience and increasing engagement. On the other hand, if you fail to involve your employees, you are missing out on these significant advantages.

Employees who have a strong personal brand are 20% more likely to feel satisfied in their current job. (Forbes)

By building a strong personal brand and online presence, diverse professionals can expand their networks and increase their chances of being noticed by industry leaders and potential clients.

But personal branding is about more than just career advancement. It can also lead to increased job satisfaction and better relationships with colleagues and clients. In fact, a study by Forbes found that employees who have a strong personal brand are 20% more likely to feel satisfied in their current job and 15% more likely to believe they have a strong working relationship with their colleagues.

At our inclusive leadership and brand development consultancy, we recognize the importance of personal branding for diverse talent. That's why we offer personalized coaching and support to help professionals develop a personal brand that aligns with their values and goals, and empowers them to take control of their career growth and success.

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