About Us
Common is a boutique consulting firm specializing in inclusive leadership and brand development. We've formed a conglomerate of inclusive leadership and brand development resources for rising stars and executives.
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Our mission is to help diverse talent 'become more common in less common places.' ™ Targeting the critical areas of performance, revenue, and outcomes, we provide the tools, insights, and guidance needed to build a more inclusive workplace.
We partner with organizations seeking to become the employer of choice for diverse talent by establishing strategic and sustainable pipelines and processes for developing, advancing, promoting, and including women and people of color.
What makes us different from the rest...
Common helps organizations set and meet targets for increasing diversity in leadership positions, implement policies and practices that promote inclusivity, provide coaching, development, and branding opportunities incorporating underrepresented groups, and regularly measure and report progress toward these goals.
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We help our clients foster an environment where diverse perspectives are actively sought and integrated into decision-making processes at all levels.
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Marketing Meets Human Resources
Our consultants have scores of experience in Marketing and Human Resources, which means better alignment between your corporate brand and employer brand, as we design programs that are more engaging and compelling by utilizing our knowledge of messaging and storytelling. This cross-functional collaboration can help high-potential employees build a robust online presence, network effectively, and showcase their skills and expertise, ultimately elevating them to thought-leader and influencer status in their industries.
Certified Professional Coaches
We offer services overseen by a certified coach. This ensures that our coaches have undergone rigorous training and meet the highest professional coaching standards. This certification is recognized globally and indicates that our coaches have met the highest standards of professional coaching. As a result, our clients can trust that they are receiving guidance and support from a knowledgeable and experienced coach who has been trained to help them achieve their goals.
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Tools for Institutionalized Inclusion
At Common, we not only support your growth into an inclusive culture, but also provide the support and tools to embed inclusivity so that it becomes a programmatic part of the systems, policies, and processes at your institution. We do this with a focus on onboarding, training, and retaining high-potential talent so you can create an environment where everyone has equal opportunities to succeed and grow, regardless of their background or identity.
Our values are reflected in how we run our business, and how we do business.
We view everyone in our organization as a leader because we believe they are (or have the potential to be) our resident experts for their areas of responsibility and zones of genius. We approach our work with intentional integrity that requires a top-down commitment, supported by atomic habits and that is governed by radical candor.
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Intentional Integrity
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As our workplaces become more diverse, global, and connected, integrity matters more than ever. We work to ensure everyone has a shared sense of what integrity means in the workplace and that they develop a strong, empowered voice to put that integrity into practice.
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Top-Down Commitment​
We work to ensure that everyone is driving toward the same goals and that there is a clear sense of purpose and direction within our organization. When our leaders are fully committed to a particular objective, it sends a strong message to the rest of our partners and helps create a culture of alignment and focus.
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Radical Candor®
We believe in being straightforward and honest with others, while also showing care and concern for their feelings and well-being. This allows for constructive feedback and open dialogue, which helps our team identify and address problems more effectively.
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Let us help you set and meet targets for increasing diversity in leadership positions, implementing policies and practices that promote inclusivity, providing training and development opportunities for underrepresented groups, and regularly measuring and reporting on progress toward these goals. Together, we'll foster an environment where diverse perspectives are actively sought out and incorporated into decision-making processes.