Now that you’ve succeeded in creating a personal brand for yourself or your business, the work doesn’t end there. To make your brand a successful and profitable one, more work is required to bring it under the spotlight for people to see, identify with, and subscribe to what it has to offer.
Personal branding as you already know involves the public image or perception you’ve been able to build about yourself or your business. This perception is what attracts your followers or subscribers. However, attraction is only possible if the values built to form this perception are visible enough for your target market, followers, tribe, or subscribers. Therefore, it is safe to say that the more you build your personal brand, the more visible you’ll become.
Whether you’re trying to build a personal brand, professional brand, leadership brand, or executive brand, a conscious effort to improve and make your brand more visible has its numerous benefits. Some of these benefits include;
The attraction of more fans on social media forms a convertible market
Viral content including marketing contents reshared by fans
Increased client base or market as a result of progressive increase in the number of fans
The cycle repeats and the more it does, the more you’re able to monetize your content, sell your products and services, and also get featured by media outlets, conference organizers, and many more as an authority in a particular subject.
So personal branding does not only increase your visibility, it also builds a platform for you. Therefore, as your personal brand grows stronger, your platform will get bigger and make your brand stronger.
Now that we’ve been able to establish the great things that could happen with a conscious effort to build your brand visibility, the real question remains how do we do that? How do you create visibility around your personal brand?
Set up a killer Bio page for your Personal Brand
Even when you’re able to convince people via different platforms to visit your website or social media page, without a solid page that shows what you do and the values you intend to offer them, they won’t take you seriously. Therefore, it is important to start with creating an amazing bio or CEO page that tells your story. Take time to outline your accomplishments, make your photos available for download and get ready to send out the link to this page to reporters and other media outlets. This not only makes it easier for them to get your information quickly, but it also positions you as a professional and someone ready for business.
Sign up to Niche Communities
Today, there are thousands of niche communities online, and finding them is as easy as pressing a few buttons. Niche communities can be on social media platforms like Facebook, Twitter, Pinterest, or online forums like Reddit, Quora, and many more. Take out time, research, and join niche communities within these platforms that relate most to your professional brand. Once you do, seek out to collaborate with other members who share similar passion, values, and interests. This is one way to get started with conversations and connections that will likely bring you continuous revenues in the future. By doing so, you’ll be growing your network and spreading your ideas with individuals with like minds.
What sets you apart from numerous personalities in a conversation is the value you are able to add. Once you’ve set up platforms or joined different niche discussions, endeavor to add value to your interactions with people.
According to a study in 2019 by Edelman, 81% of consumers need to trust a brand to buy from them. In order words, when you build trust as a personal brand with your consumers or target market, they’ll reward you by buying from you. Therefore, make it your genuine agenda and priority to serve the next person in the conversation. By doing so, you’ll gradually gain their trust and also their patronage and referrals when you start selling.
Get in front of the camera
From experience, people are more likely to gain trust with a brand if there’s a face to the brand. They need to see someone behind the brand they can both relate to and communicate with. Therefore, one of the ways to increase your brand visibility is through video communications. Set up vlogs, where you can share information as well as your brand values and insights. Make sure it’s shareable content and also get ready to engage them in the comment section.
Create a blog
Blogging remains a very important marketing tool even for personality brand visibility. Whether you’re an entrepreneur, intrapreneur, or influencer, one of the ways you can create more visibility around your brand is through blog posts. Set up a blog site, make sure it’s SEO optimized. Start writing and publishing blogs that answer the problems of your target clients. By doing so, you’ll be adding value, reinforcing your expertise to them, and also expand your awareness and visibility when they share those content. Make sure every blog post is keyword optimized so your target clients can easily find you when they’re using search engines to look for solutions to their problems. You can also go further in putting out your content by securing guest post spots on your niche authority websites with links back to your website.
Engage your target clients on Social Media
It’s one thing to have social media accounts or handles, but it takes more than that to generate awareness or visibility using them. To increase your brand visibility using social media, you must learn to share valuable content consistently. Share useful content with your target market. Tag them with proper hashtags that relate to your professional brand as well as relatable terms. This will make it possible for new audiences to see your personal brand and expertise.
Get ready to engage your audience in the comment sections, share more insight, answer their questions and also show approval for their comments. This is will give them a sense of communication with a person behind the brand and also put them on the path of building trust for your brand. Join social media groups like groups on Facebook and LinkedIn where you can share your content and participate in their conversations to show your expertise.
Work with Influencers in your Niche
Although influencer marketing has become very common in recent times, the effect of engaging them in increasing brand visibility remains incredible! According to Edelman, 63% of consumers between the age of 18 and 34 trust what influencers say about brands much more than what the brands say about themselves. So, find out the influencers in your niche who your target market trusts, connect with them and have them publicize your brand. An example of this is the collaboration between Lyft and celebrities like Snoop Dogg to boost their brand reach.
While you do your best to reach out to new audiences on different platforms, it’s important to stay consistent with your message, and the image you build around your personal brand. Make sure your message is clear and easy to understand. Avoid confusing your audience with your messages. Your goal should be to intrigue your audience and make them want to learn more about your brand and what you have to offer. Irrespective of the platform, maintain a simple idea, one slogan, and one logo.
The importance of increasing your personal brand visibility cannot be overemphasized. It avails you the opportunity to stand out in the crowded market and gain the market’s trust. It takes commitment, consistency, and hard work to achieve brand visibility. Implementing the aforementioned strategies will go a long way in helping you increase visibility. In addition, feel free to explore other branding tactics and different marketing strategies to discover what works best for you.